Vandenberg Political Strategies

Campaign Consulting/Political Strategy

There is no formula to campaign strategy, each one must be tailored to the candidate, but you
can expect our team to cover all aspects needed to build your campaign into a fearsome
political engine.

Using the latest in information technology to create what is in effect a Command and Control
Center. This war room will not only be an information database of your opponent in order to
conduct rapid response and informational warfare but be a nerves center that can manage,
analyze and optimize all information creating a truly coordinated and seamless campaign.

Candidate Preparation

Many candidates must develop skills and techniques that are necessary for success in the
image-laden political landscape that dominates our modern political era. Many of these
techniques are foreign to candidates as they are more akin to acting than to actual public policy.
It is no surprise that Ronald Reagan, the Great Communicator and first President of the media era
of politics was an actor. Rather than having candidates hone their skills at local theaters,
Vandenberg Political Strategies works with you in order to develop a public persona that will
resonate with voters and effectively communicate to the public your message and beliefs.

Government Relations

Vandenberg Political Strategies is well versed in the creation and political positioning of Political
Action Committees, 527's and 501(c)3's. Any special interest or group interested in building a
political organization can expect profession and accurate work from Vandenberg Political
Strategies operatives as well as political organization that will reflect their interests and maintain a
politically relevant position throughout the region, state or country.

Issue Advocacy

Vandenberg Political Strategies also can focus on a single issue for a candidate or interest group
that otherwise may be left unnoticed. Groups or candidates needing the public educated on a
single issue can expect a focused and innovative information campaign from Vandenberg
Political Strategies. Our experience and fresh perspective will both garner the respect and
attention of an otherwise media jaded public.

Cyber-stumping method, a candidate is able to actively bring his volunteers and support to the
polls. Vandenberg Political Strategies services in GOTV will ensure that the candidate will have
every vote possible in order to win his bid for office.

Media Operations

The development of new media methods is arguably the area of politics that has seen the most
change in the last twenty years. The public has become more media savvy; the proliferation of
junk mail has reduced direct mail
appeals to the time it takes for the ad to reach the trash can. Cable and Satellite TV have made it
more difficult to reach a target audience.

Vandenberg Political Strategies will not only help you identify the media outlets that will reach your
target voters but also incorporate your Internet, radio, and TV message with professional event
planning and media analysis to help you spin the message to your voters that you are the best
candidate for the job.

Vandenberg Political Strategies does this through its unique use of Conjoint Analysis; a media
marketing tool that isolates exactly what voters are looking for in terms of candidates. Simply put
this method of media marketing allows Vandenberg Political Strategies to determine how to
emphasize aspect or stances of the candidate by making poll respondents make trade offs on
candidate aspects for example one question may ask:

Which one Candidate:

Candidate A: Pro-life
Candidate B: Pro-2nd Amendment

By developing a Conjoint Analysis profile, Vandenberg Political Strategies can help you hone your
media message to laser guided accuracy.

Fundraising

It has been said that, "money is the mother's milk of politics", if this is so then many candidates
should feel like an orphan. Fundraising is the cardinal focus of many candidates. Naturally without
money a campaign is dead before it can begin and rarely is a candidate wealthy enough to fund
his aspirations to public office with is own money. Vandenberg Political Strategies understands that
fundraising it problematic for most candidates, through careful campaign budget management,
Internet solicitations and planned fundraising events that are sure to focus the attention of voters
and contributors. Vandenberg Political Strategies dedication to fundraising standards compliance
will ensure that you can raise the money necessary for a modern campaign and avoid the
embarrassment of fundraising violations.

Event Planning

Many candidates have come close to the brink of madness in regards to event preparation and
planning. Campaign events reflect on the candidate and must be perfect in the eyes of the
public. Unfortunately this type of planning consumed the time a candidate would otherwise have
focusing his message or personally preparing for the event. Vandenberg Political Strategies realizes
that candidates should be rested and prepared for campaign events rather than be burdened
with the minutiae of the event planning itself. Vandenberg Political Strategies ensure top notch
event planning and coordination with little hassle or drain on the time of the candidate.

Voter Education

The Modern Era of Politics is one in which candidates must define themselves and educate the
voters before someone else does it for them. Vandenberg Political Strategies Voter Education
Initiative will both ensure that a candidate will have his message out to the voters and prevent
opponents from altering and redefining that message.

Research

Research is demanding and time consuming for any campaign, but proves its worth on a daily
basis. It is vital to collect, analyze, and present information in order to determine how your
opponent is operating and what countermeasures are necessary to further limit him.

Vandenberg Political Strategies provides you public opinion studies, polling and opposition
research to ensure that you are well equipped to out do your opponent.

Vandenberg Political Strategies goes even further with its use of Voter Turnout Analysis (VTA) to
provide accurate voter information to you for each political party for each district.

This information is further manipulated to provide an easily scalable system that can analyzed
based on political party, precinct, county, total registered voters
and total voting and percentages. Using VTA combined with polling, opposition research and
public opinion studies can ensure your edge in the continuously shifting political landscape.

Debate Preparation

Vandenberg Political Strategies recognized that the debate is the often the defining moment in a
political race. A poor debate performance can doom a candidate before ever getting to the
polls. Vandenberg Political Strategies will prepare a candidate for debates with issues and
techniques that will allow the candidate a definitive edge over his opponent.

Polling and Public Opinion Studies

Vandenberg Political Strategies researchers want to ensure the candidate is marketing his
message and candidacy effectively. Through focus groups and polls Vandenberg Political
Strategies is able to provide the candidate with statistically reliable data through quantitative
analysis by demographic or general groupings. Vandenberg Political Strategies focus on accuracy
and reliability will ensure that a candidate is in tune with his constituency.

Opposition Research

For any serious political campaign for public office, opposition research is one of the cornerstones
of success. Vandenberg Political Strategies examines both the character and policy leaning of
both opponent and the candidate. Vandenberg Political Strategies research turns this data into
actionable intelligence that will reveal the weaknesses of both the candidate and opponent.
Vandenberg Political Strategies then can prevent attacks on the candidate as well as provide the
keys to his opponents defeat.